UNC Charlotte Launches Programs for Professionals Campaign

Monday, June 14, 2021
The summer marketing campaign encourages prospective students to “Invest in You.” and learn more.

The Belk College of Business is partnering with other campus groups to help working professionals better understand the part-time programs offered through UNC Charlotte.

The marketing campaign, “Invest in You,” focuses on the more than 120 areas of study available to working professionals that are available for students who hold a full-time job, including the University's nationally-ranked MBA program and Executive Education.

Digital ads: Professional Programs Summer Campaign

Digital Ad Example

Social media ads: Professional Programs Summer Campaign

Social Media Ad Example

“Whether students want to test the academic waters through a graduate certificate, take a professional development course online, or commit to a graduate degree like an MBA, obtaining specialized training in a particular area can help advance their career,” said Lisa Meckley, senior director for strategic marketing for the University.

Campaign advertising directs interested students to professional.uncc.edu where they can search available programs, explore requirements, or contact program directors and enrollment specialists for specific information. The campaign, which began May 24 and runs through Aug. 18, includes billboards in and around Uptown and the greater Charlotte area, targeted digital advertisements, social media ads, and Google search promotion.